BATON ROUGE, LA — September 26, 2018 — Today, Mayor President Sharon Weston Broome announced that Gotcha was selected to launch the first public bike share program in Baton Rouge early next year. Gotcha’s bike share services will include the siting, installation, operation, maintenance, and ongoing management of the program in partnership with the City-Parish. The system will encompass approved locations within the city, Louisiana State University, and Southern University.
Launching in early 2019, the bike share program will include 500 GPS-enabled e-bikes and 50 hubs across the city. Riders can locate and reserve bikes through Gotcha’s app. The system promises to be an affordable, accessible, and sustainable form of transportation for the Baton Rouge community.
“Launching bike share in Baton Rouge continues our commitment to expanding transportation alternatives for our citizens. Throughout this process, we were seeking a partner with the expertise to serve both the community and local universities with integrated, multi-modal forms of environmentally-friendly transportation," said Mayor Broome. "I am excited that this system increases alternative forms of transportation, reduces parking issues, and promotes an active, vibrant City-Parish.”
“We’re excited to partner with the City-Parish of Baton Rouge to provide convenient and efficient ways for residents to reduce vehicle usage. Gotcha is committed to enhancing the health, mobility, and landscape of our partner communities and the leaders of the city share this commitment,” said Sean Flood, CEO of Gotcha.
Gotcha was selected after a competitive RFP process conducted by the City-Parish of Baton Rouge and a third-party partner, Bantam Strategy. Details about the bike share system including name, hub locations, pricing plans, and bike design will be unveiled in the coming months.
Gotcha is the only mobility-as-a-service (MaaS) company offering three sustainable micro-transit products — 100%-electric ride share, customized dockless bike share, and electric scooters — through a proprietary app-based platform. Gotcha helps communities lead happier, more productive lives through alternative forms of transportation specifically designed for each market served. Gotcha currently operates 30+ systems on college campuses across the U.S. and in cities such as Burlington (VT), Sarasota (FL), and Toledo (OH). Gotcha is headquartered in Charleston, S.C., with an office in Los Angeles. For more information, visit www.ridegotcha.com, email (firstname.lastname@example.org), or call 1-843-647-7342.