BATON ROUGE, LA — July 25, 2018 — Today, Mayor President Sharon Weston Broome announced that Postmates, the on-demand delivery service, named Baton Rouge as one of its new homes. The Silicon Valley tech platform recently announced the expansion of its coverage to nearly one in two U.S. households.
Postmates is a three-sided marketplace that connects local Baton Rouge brick-and-mortar retailers to customers and a network of deliveries known as “Postmates.” In 2017, the tech platform helped local merchants sell more than $1.2 billion worth of goods, and the Postmates fleet earned more than $216 million, all while connecting customers of food, health and wellness products, and local hardware supplies. The economic impact of increased sales rates among local merchants spurred $6.6 billion in additional economic growth across the country and added 5,766 jobs to the U.S. economy. The platform’s arrival in Baton Rouge is expected to increase the sales rate of partner retailers by 3.7 times.
“We are ecstatic that Postmates has decided to make Baton Rouge the next destination for their on-demand delivery platform,” said Mayor Broome. “The arrival of Postmates allows local businesses to expand their reach via this app-based delivery service, while also creating additional opportunities for meaningful employment in the parish’s growing 'gig-economy' sector.”
As the Postmates platform emerges in Baton Rouge, company executives plan to work closely with the economic development team to ensure not only their success, but ultimately continued growth and success of the city’s small and local businesses. Postmates plugs merchants into smart algorithms that connect storefronts to new customers, mapping technologies that extend the geographical reach of their sales, and a vast courier network.
"With Baton Rouge's unrivaled history of food, culture, retail and the arts, we're proud to bring Postmates to the market and enable customers within Louisiana to unlock the best of their cities through on-demand delivery," said Bastian Lehmann, CEO & Co-Founder of the on-demand delivery giant. "While some platforms like to build warehouses on the outskirts of cities and then funnel goods into town, we believe our communities are our warehouses. They're home to finely crafted goods, household products, and the tastes and scents which power our local economies. We're excited to help boost local commerce and retail possibilities through our launch in Louisiana and 100 additional U.S. cities this month."
To learn more about Postmates, visit their website or download Postmates on iOS or Android.