In the spring of 2005, the East Baton Rouge Parish Mayor’s Office of Homeland Security and Emergency Preparedness (MOHSEP) began to formulate a new and innovative public education campaign. While working on this project, Louisiana experienced Hurricanes Katrina and Rita, which produced additional input through lessons learned from the first responders directly impacted by our nation's worst national disaster. Recognized as a national best practice, the "Red Stick Ready" campaign encourages the community to take personal responsibility with the necessary items and plans in place when a disaster or emergency strikes.
"WE AS A COMMUNITY CAN ONCE MORE BENEFIT FROM THE LESSONS LEARNED THAT EMERGED FROM OUR MOST RECENT DEVASTATING DISASTER TO CREATE A COMMUNITY THAT IS EVEN MORE RED STICK READY THAN EVER BEFORE." - MAYOR-PRESIDENT SHARON WESTON BROOME - 'RED STICK READY DAY' JULY 29, 2017