"Baton Rouge" is French for "Red Stick" and being "Red Stick Ready" allows us to coordinate messages with the national Ready campaign, and build community pride in our ability to respond. Recognized as a national best practice, the "Red Stick Ready" campaign encourages the community to take personal responsibility with the necessary items and plans in place when a disaster or emergency strikes.

The Red Stick Ready platform is utilized to provide emergency preparedness education to strengthen the community. The Red Stick Ready campaign teaches residents how to prepare for emergencies.