In the spring of 2005, the East Baton Rouge Parish Mayor's Office of Homeland Security and Emergency Preparedness began to formulate a new and innovative public education campaign, Red Stick Ready. While working on this project, Louisiana experienced Hurricanes Katrina and Rita, which gave us additional input through lessons learned from first responders directly impacted by our nation's worst national disaster.
"Baton Rouge" is French for "Red Stick" and being "Red Stick Ready" allows us to coordinate messages with the national Ready campaign, and build community pride in our ability to respond. Recognized as a national best practice, the "Red Stick Ready" campaign encourages the community to take personal responsibility with the necessary items and plans in place when a disaster or emergency strikes.
Through the professionalism of our first responders and the caring response of our citizens, East Baton Rouge Parish is not just ready - we're Red Stick Ready!
"WE AS A COMMUNITY CAN ONCE MORE BENEFIT FROM THE LESSONS LEARNED THAT EMERGED FROM OUR MOST RECENT DEVASTATING DISASTER TO CREATE A COMMUNITY THAT IS EVEN MORE RED STICK READY THAN EVER BEFORE." - MAYOR-PRESIDENT SHARON WESTON BROOME - 'RED STICK READY DAY' JULY 29, 2017